IFEX Post Show News Release
Description
Post Show News Release
Business Blooms in Japan!
Record participation at Japan’s ‘International Flower Expo Tokyo’ – 619 exhibitors and 24,016 trade visitors at IFEX 2006- November 13, 2006
Record participation at Japan’s ‘International Flower Expo Tokyo’ – 619 exhibitors and 24,016 trade visitors at IFEX 2006- November 13, 2006
The 3rd International Flower Expo Tokyo (IFEX 2006) held from October 19 to 21, 2006, at Makuhari Messe, Japan, was a huge success with a record 619 exhibitors and 24,016 visitors from all around the world vigorously conducting business on-site.
The success of this year’s show confirms that IFEX is now recognized throughout the industry as the door to the enormous Japanese market and also to a network of other major international markets, particularly the high growth markets in Asia.
Firmly established as a major centre for international trade
Since opening in 2004, IFEX has gone from strength to strength in establishing itself as one of the industry’s most business-generating international trade venues. Mr.Liu Cheng-Nan, Secretary General of the Taiwan Horticulture Export Association says, “We met about 1000 buyers on our second day alone and most of them were importers and exporters. We estimate that we can achieve at least revenue of US$500,000 from our customers through this show. I have exhibited at IFEX since the first year and I am really impressed with its amazing growth and improvement in these three years. It is a very well organised and successful trade fair!”
Since opening in 2004, IFEX has gone from strength to strength in establishing itself as one of the industry’s most business-generating international trade venues. Mr.Liu Cheng-Nan, Secretary General of the Taiwan Horticulture Export Association says, “We met about 1000 buyers on our second day alone and most of them were importers and exporters. We estimate that we can achieve at least revenue of US$500,000 from our customers through this show. I have exhibited at IFEX since the first year and I am really impressed with its amazing growth and improvement in these three years. It is a very well organised and successful trade fair!”
Large expansion in the size of the show contributed to the strong growth in on-site sales
The positive business results achieved at IFEX have ensured the show has grown in size each year. In the space of only one year, from IFEX 2005 to IFEX 2006, exhibitor numbers increased from 462 to 619, visitor numbers increased from 22,504 to 24,016, the number of exhibiting countries rose from 24 to 29, the number of Japanese local growers groups increased from 3 to 13 prefectures and the Garden Zone tripled in size. Also, the newly launched Bridal Zone attracted new types of
The positive business results achieved at IFEX have ensured the show has grown in size each year. In the space of only one year, from IFEX 2005 to IFEX 2006, exhibitor numbers increased from 462 to 619, visitor numbers increased from 22,504 to 24,016, the number of exhibiting countries rose from 24 to 29, the number of Japanese local growers groups increased from 3 to 13 prefectures and the Garden Zone tripled in size. Also, the newly launched Bridal Zone attracted new types of
buyers from other industries such as wedding planners and hotels. This increase in participation and overall scale is fueling strong growth in on-site sales. “Excellent quality of visitors!” says Mr. Keith Turbett, of SCHEURICH (Germany), “We have witnessed a 100% increase in sales compared to IFEX last year! Since we expanded our booth size, we were able to show more product varieties and created new merchandising ideas that we offered to retailers as solutions. As a result, many of our target clients – home centres and garden centres – came to our booth.” First time exhibitor, Mr. Fernando Martinez, of Florana Farms (Ecuador), was also satisfied with the results. “IFEX was really successful. On the first day we had a lot of new enquiries and on the second day they came back to place actual orders in significant quantities! Now we have to move very quickly and supply the quantities as we have had a lot of orders.”
In its 3rd year, IFEX has firmly established itself as Asia’s leading trade fair for the flower & garden industry and it is certain that IFEX is the entrance way to the enormous Japanese flower and garden market for international exhibitors.
Concurrent events
IFEX Flower arrangement show inspires creativity
World renowned European flower designers and a Japanese Ikebana artist demonstrated at the flower arrangement shows held during IFEX2006. Catherine Muller; French Florist, Donald Radovich; American Flower Artist, Hideyuki Niwa; Japanese Top Designer and Yuichiro Hinata; Japanese Ikebana Artist, made their presentations in response to the following themes: “06/07 Flower Trends”, “Bridal Arrangement”, “How
World renowned European flower designers and a Japanese Ikebana artist demonstrated at the flower arrangement shows held during IFEX2006. Catherine Muller; French Florist, Donald Radovich; American Flower Artist, Hideyuki Niwa; Japanese Top Designer and Yuichiro Hinata; Japanese Ikebana Artist, made their presentations in response to the following themes: “06/07 Flower Trends”, “Bridal Arrangement”, “How
flowers can change space,” “Christmas and New Year Arrangement” and “Shop Display”. Seven sessions were held attracting a total of 764 flower industry professionals.
Educational seminars serve industry needs
21 Special Seminars were held over the three day period. The seminars explored issues of particular interest to growers, retailers and other professionals from a wide range of industry sectors. Overall 957 participants attended seminars covering issues including the newest industry trends and methods to increase sales. This year, two sessions were conducted in English for international visitors. Renowned garden consultant, Mr. John Stanley gave a speech about the future of garden centres and Mr. Nobuya Kaishita, JFMA Senior Director, shared the latest information about the flower market in Japan.
21 Special Seminars were held over the three day period. The seminars explored issues of particular interest to growers, retailers and other professionals from a wide range of industry sectors. Overall 957 participants attended seminars covering issues including the newest industry trends and methods to increase sales. This year, two sessions were conducted in English for international visitors. Renowned garden consultant, Mr. John Stanley gave a speech about the future of garden centres and Mr. Nobuya Kaishita, JFMA Senior Director, shared the latest information about the flower market in Japan.
What’s NEXT at IFEX?
IFEX will return from October 11 to 13, 2007 at Makuhari Messe.
Dates: October 11(Thur)-13 (Sat), 2007
Venue: Makuhari Messe, Japan
Organised by:
Japan Floral Marketing Association
Reed Exhibitions Japan Ltd.
Venue: Makuhari Messe, Japan
Organised by:
Japan Floral Marketing Association
Reed Exhibitions Japan Ltd.
The successful results at IFEX 2006 have generated an extremely enthusiastic response to IFEX 2007. ?@Demand for booths is already exceeding the available space.
Most IFEX 2006 exhibitors have rebooked their space and many have requested a larger booth size. Many new applications have also rushed into Show
Management. As a result, IFEX 2007 is already overbooked. Show Management is suggesting that companies considering participating at IFEX 2007, take immediate action due to the shortage of space.
The Launch of Gardex
A NEW show focusing on garden and exterior products will be held concurrently with IFEX 2007.
Dates: October 11(Thur)-13 (Sat), 2007
Venue: Makuhari Messe, Japan
Organised by:
Reed Exhibitions Japan Ltd.
Japan Floral Marketing Association
Concurrently held with IFEX 2007
Venue: Makuhari Messe, Japan
Organised by:
Reed Exhibitions Japan Ltd.
Japan Floral Marketing Association
Concurrently held with IFEX 2007
In Japan, demand for new and innovatively designed garden and exterior products is extremely high. The annual gross sales for gardening products stand at 373 billion yen (approx. Euro 2.6 billion/ USD 3.2 billion). Including garden exterior products, the whole market is worth more than 1 trillion yen (approx. Euro 6.8 billion/ USD 8.6 billion). Demand is growing rapidly in other Asian countries, too. Given this market size, there has been a strong request from both exhibitors and visitors at IFEX for a garden oriented trade fair. To meet this demand, Reed Exhibitions Japan will launch 1st International Garden & Exterior Expo Tokyo, (GARDEX), in 2007, as a new business platform for the garden industry. Every type of product related to the garden and exterior, such as pots, potted plants,
manure & fertiliser, garden care products, garden furniture, exterior decor, etc will be on display here. This new trade venue will attract landscapers, general constructers, garden professionals and other new categories of buyers, in addition to the home centers, garden centers and florists who already visit IFEX.
Already, some 100 companies have applied for space at GARDEX . The capacity of GARDEX is limited.
Once all the space has been filled, no further applications can be accepted. Show Management advises interested companies to inquire as soon as possible.
For further information please contact IFEX /GARDEX Show Management: Tel+81-3-3349-8511.
